Branding, Status, and Networking

Branding, Status & Networking 

by Daniel Blair

Hey everyone! Today we're going to talk about three big ideas that are super important in motocross: branding, status, and networking. These words might sound big and confusing, but don't worry—we’re going to break them down and make it fun. And we’ll start with a cool real-life story!

The Number Story

When I worked at KTM, I helped some of the top amateur riders get ready for their big future in racing. One of the things I noticed? A lot of them had random numbers on their bikes—like three-digit or high two-digit numbers that didn’t really mean much.

So, I had an idea! I asked them to pick new numbers—lower ones that look more like pro numbers. You know when you see a rider with a number like 3, 17, or 21? It just feels like they’re a big deal, right? That’s what we were going for. Something that makes people say:

“That rider looks serious!”

In 2025, when you watch Supercross Futures, you’ll see some KTM, GASGAS, and Husqvarna riders with new numbers. That’s their brand—how they show the world who they are and what they stand for.

What is Branding?

Think of branding like your style. It’s how you look, how you act, and what people remember about you. It includes:

• Your number
• Your bike and gear
• Your social media
• The way you act at the track

At first, I didn’t think branding mattered. I thought all that mattered was winning. But I was wrong. If you want to go far in racing, everything matters—especially how you present yourself.

What Parents Should Know

Parents, your job is important too! Just like you want your kid to work hard, ride fast, and chase their dream—you need to make sure their bike looks great, their graphics are clean, and their social media is active.

Your rider is a little brand—like a mini business. You have to help build it from day one.

Why Does Branding Matter?

1. Sponsors Care – Brands want riders who look good and represent them well. If your bike is clean and your gear is cool, sponsors notice!
2. First Impressions Count – When you show up at the gate looking like a pro, people pay attention.
3. Confidence Boost – When you look good and feel prepared, you ride better. It's true!

Social Media = Your Story

Now let’s talk about social media. It’s a big part of how people see your brand.
Post consistently, not constantly. That means a few good posts each week—not one every hour. Your posts should show:

• You’re working hard
• You’re improving
• You’re grateful to your sponsors

And most of all—show your personality!

If you want to be like Eli Tomac or Jet Lawrence, look at how they post. Find your favorite rider and learn from them. If you’re more quiet, that’s cool too! Being low-key like Chase Sexton or Ryan Dungey can still be a powerful brand.

What is Status?

Status is kind of like your reputation—what people think you have. Big trailers, nice bikes, and lots of gear might make it look like you “have it all.” But that can be tricky. Sometimes, having high status can cause:

• Jealousy from others
• Unfair pressure on you to win
• A false idea that everything is easy for you

So, it’s okay to have nice things—but remember, what really matters is how you ride, how you treat others, and how hard you work.

What is Networking?

Networking is just a fancy word for talking to people and building relationships. In motocross, this is HUGE. Here’s who you should talk to:

• Promoters – The people who run the races. Say hi!
• Sponsors – Not just your own. Talk to anyone on vendor row.
• Coaches – Even if they’re not yours, introduce yourself.
• Dealers & Shops – Visit different places and meet everyone.

You never know where someone might end up in the sport—or how they might help you down the road. Just be friendly, polite, and say hello.

Wrapping It All Up 

• Branding is your image—make it count!
• Status is what people think of you—stay humble and real.
• Networking is who you know—go meet them!

If you focus on these things now, you’ll be ready for the big leagues when your time comes. And most of all—have fun with it! Your racing story is just beginning.